Branding

Layout

Motion

Chloé

Project:

Real

Role:

Artistic director

Client:

Chloé

Chloé, a LinkedIn influencer and social media manager, she wanted an extraordinary logo that would truly represent her. To achieve this, I based the design on her personal identity, her tattoos, which hold deep meaning for her, and integrated them into a logo that reflects both her personal and professional brand.

LOGO CONCEPT

I created a logo inspired by her tattoos, focusing on the shapes between the design elements. This allowed me to pull out different features, echoing the patchwork of round, organic shapes that cover her body.

Charte graphique